He was born in 1974 in Ciudad de Mexico. He did his Bachelor's degree in Communication Sciences at the Instituto Tecnologico y de Estudios Superiores de Monterrey, Campus Ciudad de Mexico and post graduate studies in Integral Communication at the Universidad Complutense de Madrid, Spain. He has worked in the Creative Department in various advertising agencies in Mexico, Spain and Poland.
Currently serves as Director of Art at the agency EURO RSCG Warsaw. Since coming to Poland in 2004, he has also made short film projects that have been presented at international festivals like the Sopot Film Festival in Poland, The International Film Festival in Guadalajara, Mexico and on television on Channel 22 in Mexico as well. In 2006 he had created the project Plastilina: a duo of DJ's that shows the Latin American alternative music. Plastilina has been performing in different clubs and venues in Poland.